If you are in New York City today then you have the opportunity to possibly catch a free cab ride with Mario himself. To celebrate the upcoming release of Mario Kart Wii, the famous video game character will be by the Sheraton on 7th Avenue offering his services to the public.
The cab rides run between 8-10 AM or 12-2 PM, so get out there New Yorkers!
However, I do think it would be fun to ride around with Mario behind the wheel. I’m a fan of creative promotional tools and Nintendo has done a great job. I just wish they had more of the characters working the cabs as well!